Google Performance Max Campaign, Summer 2024
Video Editor: James Cheng
Motion Design: Tom Eibling
Writer: Robert Scarpinito
Developed a flexible suite of short-form video ads for Tommy Bahama’s Summer '24 launch, built to cut through crowded feeds and feel personal at scale. Partnered with a video editor to create assets optimized for Google Performance Max and Meta Advantage+ Shopping, enabling machine learning to dynamically match creative to audience intent, driving engagement across YouTube, Facebook, and Instagram with both new customers and loyal fans.
Google Performance Max Campaign, Summer 2024
Video Editor: James Cheng
Motion Design: Tom Eibling
Writer: Robert Scarpinito
Developed a flexible suite of short-form video ads for Tommy Bahama’s Summer '24 launch, built to cut through crowded feeds and feel personal at scale. Partnered with a video editor to create assets optimized for Google Performance Max and Meta Advantage+ Shopping, enabling machine learning to dynamically match creative to audience intent—driving engagement across YouTube, Facebook, and Instagram with both new customers and loyal fans.
Google Performance Max Campaign, Summer 2024
Video Editor: James Cheng
Motion Design: Tom Eibling
Writer: Robert Scarpinito
Developed a flexible suite of short-form video ads for Tommy Bahama’s Summer '24 launch, built to cut through crowded feeds and feel personal at scale. Partnered with a video editor to create assets optimized for Google Performance Max and Meta Advantage+ Shopping, enabling machine learning to dynamically match creative to audience intent—driving engagement across YouTube, Facebook, and Instagram with both new customers and loyal fans.
Meta Advantage+ Shopping Campaign, Spring 2024
video editor: James cheng
Motion Design: Tom Eibling
Writer: Krista Quinby
For Tommy Bahama’s seasonal push across core categories, I designed a suite of performance video ads tailored for Meta’s Advantage+ Shopping platform. We A/B tested cinematic video against still imagery; video boosted engagement, while stills drove stronger conversions. To combine both strengths, I created hybrid assets with looping motion and clear calls to action. The Women’s category led results with 774K impressions, $1.2M in attributed sales, and a 98.14 ROAS, showcasing the impact of agile creative testing on revenue-driven performance.
Google Performance Max Campaign, Summer 2024
video editor: James cheng
Motion Design: Tom Eibling
Writer: Krista Quinby
For Tommy Bahama’s seasonal push across core categories, I designed a suite of performance video ads tailored for Meta’s Advantage+ Shopping platform. We A/B tested cinematic video against still imagery; video boosted engagement, while stills drove stronger conversions. To combine both strengths, I created hybrid assets with looping motion and clear calls to action. The Women’s category led results with 774K impressions, $1.2M in attributed sales, and a 98.14 ROAS, showcasing the impact of agile creative testing on revenue-driven performance.
Meta Advantage+ Shopping Campaign,
Spring 2024
video editor: James cheng
Motion Design: Tom Eibling
Writer: Krista Quinby
For Tommy Bahama’s seasonal push across core categories, I designed a suite of performance video ads tailored for Meta’s Advantage+ Shopping platform. We A/B tested cinematic video against still imagery; video boosted engagement, while stills drove stronger conversions. To combine both strengths, I created hybrid assets with looping motion and clear calls to action. The Women’s category led results with 774K impressions, $1.2M in attributed sales, and a 98.14 ROAS, showcasing the impact of agile creative testing on revenue-driven performance.
Weekly Emails 2023, 2024
Design: Tom Eibling
Improved year-over-year click-through rates by 11 percent by applying creative insights from testing. We refined email layouts to prioritize product-forward imagery, favoring PDP-style and close-ups of fabric details over lifestyle when performance data supported it. Updates to visual hierarchy, content modules, and CTA placement helped align the creative more closely with audience behavior, driving stronger engagement and conversion.
Weekly Emails 2023, 2024
Design: Tom Eibling
Improved year-over-year click-through rates by 11 percent by applying creative insights from testing. We refined email layouts to prioritize product-forward imagery, favoring PDP-style and close-ups of fabric details over lifestyle when performance data supported it. Updates to visual hierarchy, content modules, and CTA placement helped align the creative more closely with audience behavior, driving stronger engagement and conversion.